Submission Number: 00014
Received: 10/11/2010 3:08:25 PM
Commenter: Bennie Hayden
Organization: Marketing for Green
Agency: Federal Trade Commission
Initiative: Guides for the Use of Environmental Marketing Claims; Project No. P954501
Attachments: No Attachments
My question or comment pertains to the use of the term "environmentally friendly". If the term is used as part of a mission or value statement, is the use of the term in this context discouraged? In this instance, the term is not used as part of a product or service claim, but rather is used to convey a belief in ideals or core values of an organization or business.