|Agency:||Federal Trade Commission|
|Rule:||16 CFR Part 610 Amendments to Rule to Prevent Deceptive Marketing of Credit Reports and to Ensure Access to Free Annual File Disclosures|
Comments:The way these businesses attract unsuspecting customers is deceitful. The play on words from the official federally mandated website is enough to deceive the average adult. Unless people are specifically informed of the potential deceit that is posed by trying to find your "free" credit score, these businesses will be able to prey on these unsuspecting individuals.