| Comment Number: | 529477-00011 |
| Received: | 5/18/2007 3:11:13 PM |
| Organization: | California Department of Health Services |
| Commenter: | Mark Horton |
| State: | CA |
| Agency: | Federal Trade Commission |
| Rule: | Food Industry Marketing Practices to Children and Adolescents |
| Attachments: | 529477-00011.pdf Download Adobe Reader |
Comments:
May 18, 2007 Federal Trade Commission Office of the Secretary Room H-135 (Annex J) 600 Pennsylvania Avenue, NW Washington, DC 20580 RE: Food Industry Marketing to Children Report: Paperwork Comment; FTC File No. P064504 https://secure.commentworks.com/foodmarketingpaperworkcomment We would like to thank the Federal Trade Commission (FTC) for considering the California Department of Health Services (CDHS) comments submitted on December 15, 2006 regarding the collection of information about marketing activities and expenditures targeted toward children and adolescents by major food and beverage manufacturers and quick service restaurant companies. Once available, this report will be extremely important in implementing California’s Obesity Prevention Plan, the prevention cornerstone for our state’s proposed Health Care Reform Initiative. The CDHS strongly supports FTC’s proposal in the Federal Register of April 18, 2007, which outlines specific information to be collected from major manufacturers and quick service restaurant companies through compulsory process orders. The report that FTC will produce was required by the U.S. Senate in its FFY 2006 appropriation to the FTC. We applaud FTC for putting forward a comprehensive plan which includes information that will provide an accurate account of “unmeasured” marketing activities. (Please see attached letter for California Department of Health Services comprehensive statement.)