Comment Number: 529477-00002
Received: 5/16/2007 12:50:38 PM
Organization: Center for Science in the Public Interest
Commenter: Margo Wootan
State: DC
Agency: Federal Trade Commission
Rule: Food Industry Marketing Practices to Children and Adolescents
No Attachments

Comments:

We are writing concerning the Food Industry Marketing to Children Report: Paperwork Comment; FTC File No. P064504. The Center for Science in the Public Interest strongly supports the FTC’s efforts to gather information and produce a report on the types of foods, media used, and amount spent by companies to market foods to children. Until now much of this information has not been available outside of the companies and restaurants that market to children. As the FTC collects information on foods marketed to children, we encourage you to assess the nutritional quality of those foods. A reasonable set of nutrition standards were recently developed for schools, Nutrition Standards in Schools: Leading the Way Toward Healthier Youth, and may be applied to assess the nutritional quality of marketed foods as well. In addition, we would like to see future efforts to collect follow-up data expedited and streamlined. As such, we recommend that future data collection be exempt from the requirement of distributing requests for comment under the Paper Reduction Act. Again, we believe the FTC’s report on food marketing to children is essential to the nation’s effort to address childhood obesity and strongly support the FTC’s data collection efforts. We look forward to learning your findings. Sincerely, Margo G. Wootan, D.Sc. Director, Nutrition Policy Center for Science in the Public Interest