|Received:||03/01/2006 01:35:39 PM|
|Agency:||Federal Trade Commission|
|Rule:||Food Industry Marketing Practices to Children and Adolescents|
|Docket ID:||To Be Added|
Comments:As the mother of two overweight children, I can confirm that marketing practices of food companies targeted at children make it very difficult to promote balanced, healthy eating on a day-to-day basis. Advertisers of sugary, fatty, salty, and/or chemical-laden foods should be REQUIRED to modify their campaigns to include information about how their products fit in with a healthy overall diet. They should also be REQUIRED to inform children, in a manner that children understand, what an appropriate portion of the product is, AND that it should not be consumed in excess. In addition, I believe it would influence their product development efforts if certain food categories carried with them some sort of tax on their manufacturers. I realize this is probably not practical, but something has to be done to protect children - future ADULTS - from the health dangers of poor eating. Please feel free to contact me for further comment.