Submission Number: 15581
Received: 7/14/2011 9:44:14 PM
Commenter: Michele Hays
Organization: Quips, Travails and Braised Oxtails
Agency: Federal Trade Commission
Initiative: Preliminary Proposed Nutrition Principles to Guide Industry Self-Regulatory Efforts; Project No. P094513
Attachments: No Attachments
While there is considerable question whether voluntary guidelines have any effect at all, there is also good evidence that government intervention can make a positive difference: for instance, marketing to children is strictly regulated in Denmark, where the rate of obesity is three times less than it is in the US.
The so-called "Sensible Food Coalition" claims "Over a four year period (2011-2015), the cumulative lost sales (IF they complied with the voluntary guidelines) would be $152 billion, and the cumulative decline in jobs would be 378,000." Unhealthy eating and inactivity contribute to 310,000 to 580,000 deaths each year - four to six times the number of people the SFPC suggests might lose their jobs; and the annual cost of medical treatment for obesity is suggested to be $147 billion annually.
Marketing affects all of us, but children are more vulnerable to mixed messages than adults. Please consider intervening more directly.