Submission Number: 07850
Received: 7/14/2011 3:30:27 PM
Commenter: Juan Mostek
Organization: Kellogg Co
Agency: Federal Trade Commission
Initiative: Preliminary Proposed Nutrition Principles to Guide Industry Self-Regulatory Efforts; Project No. P094513
Attachments: No Attachments
I know the free market has it's limitations and you need something to do - but could reputable food companies be allowed to advertise healthy foods like cereal to United States citizens (a free and open group of people) - when we have a pretty well defined freedom of speech right?
Dear Chairman Leibowitz,
I am writing to express my opposition to the Preliminary Proposed Nutrition Principles to Food Marketed to Children by the Interagency Working Group (IWG), and strongly urge the withdrawal of these marketing restrictions.
The 2009 Omnibus Appropriations Act directed the FTC, USDA, FDA, and CDC to complete a study and provide recommendations to Congress. Instead, the IWG has proposed marketing restrictions of many healthy foods, including most soups, cereals, breads, and cheese. The IWG’s standards are more restrictive than the standards for foods sold under the school lunch program, the WIC program, and contradict the Administration’s own food recommendations to Americans.
The IWG should withdraw its proposed food marketing restrictions.