Submission Number: 07818
Received: 7/14/2011 1:24:41 PM
Commenter: Rosemarie Halt
Organization: Delaware County Pharmacists Association
Agency: Federal Trade Commission
Initiative: Preliminary Proposed Nutrition Principles to Guide Industry Self-Regulatory Efforts; Project No. P094513
Attachments: No Attachments
The increase in childhood obesity is a complex problem however the history can be easily traced from the 1970's till now. At that time marketing to children began in earnest in the United States. Currently over 4.2 billion dollars is spent just marketing fast food to children.
From a pharmacy standpoint we see the dramatic increase in obesity and the many complications including early onset diabetes in children.
Our nation simply cannot afford to allow a generation of children be plagued by a preventable epidemic stemming from immersion marketing from video games, movies, texting messages and other social media that children and parents may not even know is being sent to them to sell a product. McDonald's for instance has a web based marketing plan for 2 year old children! Stronger guidelines on marketing to children is needed and self regulation of the industry needs to end. children and parents need to have trusted sources of nutrition information not hidden behind deceitful marketing programs.