Submission Number: 00673
Received: 7/13/2011 2:06:02 PM
Commenter: John Smith
Agency: Federal Trade Commission
Initiative: Preliminary Proposed Nutrition Principles to Guide Industry Self-Regulatory Efforts; Project No. P094513
Attachments: No Attachments
I support the IWG's proposal to use a food-based approach in the nutrition standards to ensure that the foods marketed to children make a meaningful contribution to a healthful diet. I also support the IWG's comprehensive view of marketing to children, covering the wide range of approaches companies use. I strongly support the overall proposed nutrition principles and marketing definition, but urge several changes to clarify and strengthen them.