Submission Number: 00303
Received: 7/5/2011 4:46:51 PM
Commenter: Deirdre Kleske
Agency: Federal Trade Commission
Initiative: Preliminary Proposed Nutrition Principles to Guide Industry Self-Regulatory Efforts; Project No. P094513
Attachments: No Attachments
Dear Secretary Vilsack, Chairman Leibowitz, Director Frieden, and Commissioner Hamburg:
Thank you for your efforts through the Interagency Working Group (IWG) to reduce unhealthy food marketing to children. I am in strong support of uniform food marketing standards that will prioritize children's health, support parents, and catalyze industry to take greater responsibility for marketing strategies.
Why can't the U.S. set a high standard for protecting children's interests the way some other countries have? Allowing the big corporations to exploit children with relentless and misleading advertisements and promotions for unhealthy products leads is leading our country down a path of poor health.
When a large portion of unfit young people are being turned away from military service this becomes an issue of national security that our government needs to address NOW.
As a parent and a health professional, I agree with IWG's requirement that foods marketed to children contain real-food ingredients like fruits, vegetables and whole grains, while limiting harmful nutrients such as sodium, added sugar and saturated fat. I also strongly support the IWG's comprehensive view of marketing to children, covering the wide range of approaches companies use, including online and digital mechanisms.
I thank the IWG for its strong nutrition and marketing guidelines, and urge you to finalize them by the end of the year. The health of America's children hangs in the balance, and I urge you not to bow to industry pressure when the stakes are so high.