Submission Number: 00298 

Received: 7/5/2011 4:33:15 PM
Commenter: Lex Matteini
Organization: 
State: California
Agency: Federal Trade Commission
Initiative: Preliminary Proposed Nutrition Principles to Guide Industry Self-Regulatory Efforts; Project No. P094513
Attachments: No Attachments
Submission Text
Dear Secretary Vilsack, Chairman Leibowitz, Director Frieden, and Commissioner Hamburg: Having worked on the advertising side of food marketing for clients such as Burger King, Oscar Mayer, and Kraft, I find it implausible that children under 12 could adequately distinguish between appeals for healthy and unhealthy foods. Foods that are the latter are, in many cases, misperceived as the former and even vice-versa. This is one of many crucial reasons to step in and end the status quo with regard to children's food marketing. I do not want my child or other children easily confused, intentionally or not.