Submission Number: 00271
Received: 7/5/2011 3:39:35 PM
Commenter: Joanne Seavey-Hultquist
Agency: Federal Trade Commission
Initiative: Preliminary Proposed Nutrition Principles to Guide Industry Self-Regulatory Efforts; Project No. P094513
Attachments: No Attachments
Dear Secretary Vilsack, Chairman Leibowitz, Director Frieden, and Commissioner Hamburg:
Thank you for your efforts through the Interagency Working Group (IWG) to reduce unhealthy food marketing to children. I am in strong support of uniform food marketing standards that will prioritize children's health, support parents, and catalyze industry to take greater responsibility for marketing strategies.
I am a parent of a 5 year old and also work in the field of obesity prevention. I am personally and professionally interested in curbing any marketing by the food and beverage industry that tries to attract children and encourages them to eat unhealthy foods that contain added sugars which are not necessary for their growth and development.
While the food and beverage industry pursues bigger profits, parents are expected to play defense in a world where food marketers have access to children in schools, in stores, on television, and online -- a world designed to make their kids consume junk food.
I agree with IWG's requirement that foods marketed to children contain real-food ingredients like fruits, vegetables and whole grains, while limiting harmful nutrients such as sodium, added sugar and saturated fat. I also strongly support the IWG's comprehensive view of marketing to children, covering the wide range of approaches companies use, including online and digital mechanisms.
I thank the IWG for its strong nutrition and marketing guidelines, and urge you to finalize them by the end of the year. The health of America's children hangs in the balance, and I urge you not to bow to industry pressure when the stakes are so high. I know myself and other parents would be extremely grateful for your courage to protect the health of our children.