Submission Number: 00007
Received: 4/29/2011 6:54:54 AM
Commenter: Jeffrey Gabel
State: Outside the United States
Agency: Federal Trade Commission
Initiative: Preliminary Proposed Nutrition Principles to Guide Industry Self-Regulatory Efforts; Project No. P094513
Attachments: No Attachments
It is important for the United States to minimize its interference with privacy, personal decision making and parental authority as free citizens of this country.
In the case of Cigarette advertising there was a compelling interest because there is no redeeming value to regular smoking of tobacco. When it comes to whether or not a child should see advertising for a certain food or candy or other less than ideal food choice it is not the business of the the United states to regulate or influence or otherwise interfere with the choices of a free individual.
I consider it the job of the FTC to facilitate information, truth, accuracy etc. but not whether or not a product is targeted at children or not. Parents have the authority and the right to choose what they want to purchase and companies have the right to advertise in the manner they perceive will result in the largest sale of their product.
To the FTC and to congress: STAY OUT OF THE WAY, IT IS NOT YOUR BUSINESS.