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<tr><td><b>Comment Number: </b></td><td>539124-00015</td></tr>

<tr><td><b>Received: </b></td><td>3/2/2009 4:53:15 PM</td></tr>

<tr><td><b>Organization: </b></td><td>Public Relations Society of America</td></tr>

<tr><td><b>Commenter: </b></td><td>Michael Cherenson</td></tr>

<tr><td><b>State: </b></td><td>NY</td></tr>

<tr><td><b>Agency: </b></td><td>Federal Trade Commission</td></tr>

<tr><td><b>Rule: </b></td><td> Guides Concerning the Use of Endorsements and Testimonials in Advertising

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<tr><td><b>Attachments:</b></td><td><a href='539124-00015.pdf'>539124-00015.pdf</a>&nbsp<a href='http://www.adobe.com/products/acrobat/readstep2.html' target = _blank >Download Adobe Reader</a><br></td></tr></Table>

<hr><P><b>Comments:</b></p>Michael Cherenson, Chair and Chief Executive Officer, respectfully submits comments on behalf of the Public Relations Society of America, the world's largest professional association for communications professionals, with 32,000 professional and student members nationwide.</body></html>