Submission Number: 00248 

Received: 12/15/2011 3:57:47 PM
Commenter: Jeff Pooley
Organization: 
State: Pennsylvania

Agency: Federal Trade Commission
Initiative: 16 CFR Part 312; Children’s Online Privacy Protection Rule Review; Project No. P104503
Attachments: No Attachments
Submission Text
I am writing to strongly urge the FTC to update the Rule to take into account the dramatic uptick in web-based target-marketing, in which tailored web ads, emails, phone calls, etc, are getting targeted to children (my own included), without parents' consent--based on sign-ins and TOS agreements at web-based stores, online games, and social networks. All of these advanced target-marketing techniques need to be addressed in a revised rule.