Comment Number: 533254-00018
Received: 1/17/2008 12:28:02 PM
Organization: AgRefresh
Commenter: Jeffrey Frost
State: VT
Agency: Federal Trade Commission
Rule: Guides for the Use of Environmental Marketing Claims; Carbon Offsets and Renewable Energy Certificates
Attachments:533254-00018.pdf Download Adobe Reader

Comments:

AgRefresh is concerned about standardizing language and about making broker claims transparent. One model which we feel is particularly confusing is the sale of expected future emissions reductions today. To say that these are “offsets” or that they have been “verified” is simply too confusing for consumers who wish to purchase an offset product which offsets their current emissions. The attached letter was generated in response to an inquiry based upon the first comment document AgRefresh filed. It clarifies and extends the content of our first response. Regards, Jeffrey C. Frost, AgRefresh, 802.859.0099, jfrost@agrefresh.org.