Comments:

Hello, as an Internet businessman in the career market, I am grateful for your efforts in addressing the spam problem. And I think it is becoming clearer now what real spam is. I do agree there are some grey areas and companies that fit into the grey category. But, the way I see it as Internet businessman, if company has an easily identifible and working opt out mechanism, that should be all that is required for us "good guys." Just because I do not shop at one store anymore DOES NOT mean I don't want to buy the same product from another store in the future. IT'S ALL ABOUT LETTING THE CONSUMER OPT OUT EASILY FROM ANY LIST THEY CHOOSE. THIS SHOULD BE WHERE THE FOCUS IS. Requiring easy, working opt out mechanisms in all commercial emails.Then the rest should fall into place nicely with the ACT. The more definitions and complicated it gets the more troublesome it becomes for all parties. I.E. The FTC and legitimate online businesses. Again, IT'S ALL ABOUT LETTING THE CONSUMER OPT IN AND OPT OUT FROM ANY LIST or COMPANY THEY CHOOSE. That's free enterprise. To have companies comparing lists to make sure consumers don't see an advertisement for the same product twice is just plain crazy if not impossible to regulate and implement. If a company does not provide valuable content via email it is the consumer WHO WILL SPEAK OUT BY OPTING OUT from further communications from this company permanently. Some of the greatest laws and practices have been the simplest. I see this isssue as ALL ABOUT letting the consumer opt in and opt out with whom they choose. Main violations should be assessed to the companies that do not offer an easy, obvious working way to permantly opt out. Thank you for your time. -James Sweeney