Comment Number: OL-104985
Received: 4/19/2004 11:36:29 AM
Organization: Specific Software Solutions
Commenter: Kory Wells
State: TN
Agency: Federal Trade Commission
Rule: CAN-SPAM ANPR
Docket ID: [3084-AA96]
No Attachments

Comments:

I deplore unsolicited email and am glad for new regulations to curb it, however, I am very concerned about the proposed requirement for merchants to maintain suppression lists. We are a small software business (less than 10 employees) which uses email extensively to communicate with our customers and attempt to identify new customers through ads in email newsletters, relationships with other vendors, etc. We also offer our own industry specific newsletters to both customers and interested parties. Although our mailing list is a modest number by many standards, the possibility of having to cross-check our lists with other vendors prior to running ads sounds like a time-consuming nightmare. Likewise the gray area of transactional vs. commercial messages is concerning and could significantly alter how we retain and attract business. CAN-SPAM needs to continue to address the "commercial" emails concerning pornography, sex-enhancing drugs, debt reduction and the like, but I urge you to please reconsider the effects of this regulation on those of us involved in genuine business-to-business email transactions and advertising. Respectfully, Kory Wells Specific Software Solutions, LLC Brentwood, TN