| Comment Number: | OL-104978 |
| Received: | 4/19/2004 11:06:09 AM |
| Organization: | |
| Commenter: | Carnahan |
| State: | GA |
| Agency: | Federal Trade Commission |
| Rule: | CAN-SPAM ANPR |
| Docket ID: | [3084-AA96] |
| No Attachments |
Comments:
Re: CAN-SPAM Act Rulemaking, Project No. R411008 Dear Commissioners, I am thrilled about your work toward fixing the problem of unsolicited bulk email. However, I am worried that your proposed requirement for merchants to maintain suppression lists will wreak havoc for legitimate marketers and create a difficult environment even for consumers. I receive TONS of spam email, and I hate getting much of it. It clogs up my system and sometimes implants invasive executable files on my system. I detest bulk spam e-mail, and yet... I do appreciate being informed by businesses I know and am interested in. I would hate to see this act hamper the ability of these legitamate businesses -- who follow the rules and take measures to limit their target lists only to opt-in customers. There are so many problems and costs associated with this idea, and so much damage done to consumers and businesses alike, that I feel I must urge you to consider this matter carefully. Requirement of the use of suppression lists will seriously damage many of the legitimate publications available on the net. My specific concern is for harm to publishers who require permission from the consumer prior to adding them to any list. They're not who CAN-SPAM was designed to put out of business, but this requirement will very likely have that effect. There's also the potential for significant harm to consumers, because of the problem of properly knowing their intent when they unsubscribe from a list. On top of that, these suppression lists could easily fall into the hands of spammers, leading to more spam instead of less. I was quite surprised at the potential problems this ruling could involve, and urge you in the strongest possible terms to reconsider its implementation in light of these problems, Respectfully, Martha Carnahan Atlanat, GA USA