Comments:

Re: CAN-SPAM Act Rulemaking, Project No. R411008 To the Commissioners, I fully appreciate your efforts to curb the problem of unsolicited bulk email. However, I am concerned about the proposed requirement for merchants to maintain suppression lists. While it is important to stop the abusers of the system, we all must have concern for the people who use email for legitimate purposes. While we must strive to protect the average consumer from a barrage of unsolicited email advertisements, we must also strive to protect the livlihood of the thousands of average small business owners who rely on email communication with their customers. There are so many problems and costs associated with this idea, and so much damage done to consumers and businesses alike, that I feel I must urge you to consider this matter most carefully. Requirement of the use of suppression lists will seriously damage many of the legitimate publications available on the net. My specific concern is for harm to publishers who require permission from the consumer prior to adding them to any list. They're not who CAN-SPAM was designed to put out of business, but this requirement will very likely have that effect. There's also the potential for significant harm to consumers, because of the problem of properly knowing their intent when they unsubscribe from a list. On top of that, these suppression lists could easily fall into the hands of spammers, leading to more spam instead of less. I was quite surprised at the potential problems this ruling could involve, and urge you in the strongest possible terms to reconsider its implementation in light of these problems, Respectfully, Amit Savyon New York City