| Comment Number: | OL-104912 |
| Received: | 4/19/2004 4:01:54 AM |
| Organization: | |
| Commenter: | John Reese |
| State: | FL |
| Agency: | Federal Trade Commission |
| Rule: | CAN-SPAM ANPR |
| Docket ID: | [3084-AA96] |
| No Attachments |
Comments:
As someone who has pioneered several types of opt-in email technology, I find it my duty to submit my comments about the CAN-SPAM Act in regards to "supression lists." Supression lists WILL NOT work on the Internet. You are asking for a technological NIGHTMARE. You are also going to put TENS OF THOUSANDS of small businesses out of business if you pass a law that requires the use of supression lists. The CAN-SPAM Act needs to focus on ONE THING and one thing only -- *unsolicited* commercial email. The CAN-SPAM Act should have NOTHING to do with opt-in email. If a consumer opts in to an email list of anykind, they then have every right to remove themselves at anytime. The content that they receive (from the list's emails) should not have anything to do with CAN-SPAM. Why? Because it's NOT spam. They requested it. They opted in for it. PERIOD. So supression lists CANNOT happen or you will destroy much of the Internet. You will destory ethical opt-in lists (such as ezines and electronic newsletters) that have been a part of the Internet for over 10 YEARS. If you require those publishers to use supression lists you will put them OUT OF BUSINESS. They will not be able to comply with such ridiculous requirements that will govern their content that their subscribers HAVE REQUESTED. A subscriber that unsubscribes from an OPT-IN list is not in anyway, shape, or form specifying that they are unsubscribing because they don't ever want to see a certain advertisement again. That's RIDICULOUS to assume that. People unsubscribe for MANY reasons unrelated to commercial activity or advertising. CAN SUPRESSION LISTS. Please. Or at least make them only apply to UNSOLICITED EMAIL (i.e. not opt-in lists.) Thank you for your time. John Reese Orlando, Florida