Comments:

Re: CAN-SPAM Act Rulemaking, Project No. R411008 To the Commissioners, I am glad you have decided to deal with the problems of unsolicited bulk email. However, I am concerned about the proposed requirement for merchants to maintain suppression lists. Many internet bussinesses survive from soliciation emails, in which, clients and customers have given permission to receive these emails. To have to keep a suppression list will be terribly time consuming and coslty. It will make it virtually impossible for the small interntet business to survive. There are so many problems and costs associated with this idea. It will ultimately prevent the consumer from receiving products or information that they have expressed an interest in, as well as requested to receive because this law will prevent companies from using email as a way to offer products and services. This idea does not benefit the businesses or the consumers. Virtually every business has a website and relies on email to help offer and promote their services or products. Not only will it prevent other businesses from growing, but it will cause some online businesses to be unable to survive. It will stop consumers from receiving the benefits of shopping online that they have become acostomed to. The proposed solution is not a fair resolve for the businesses or the consumers and will not stop the problem of unsolicitated email, especially since most of those emails are received from other countries who are not forced to abide by our laws. I feel I must urge you to consider this matter most carefully. Requirement of the use of suppression lists will seriously damage many of the legitimate publications available on the net. My specific concern is for harm to publishers who require permission from the consumer prior to adding them to any list. They're not who CAN-SPAM was designed to put out of business, but this requirement will very likely have that effect. There's also the potential for significant harm to consumers, because of the problem of properly knowing their intent when they unsubscribe from a list. On top of that, these suppression lists could easily fall into the hands of spammers, leading to more spam instead of less. I was quite surprised at the potential problems this ruling could involve, and urge you in the strongest possible terms to reconsider its implementation in light of these problems, Respectfully, LeAnn Viel Elizabeth, IL