| Comment Number: | OL-104672 |
| Received: | 4/17/2004 3:55:44 PM |
| Organization: | Pathway Dynamics |
| Commenter: | Kevin Augarten |
| State: | CA |
| Agency: | Federal Trade Commission |
| Rule: | CAN-SPAM ANPR |
| Docket ID: | [3084-AA96] |
| No Attachments |
Comments:
Re: CAN-SPAM Act Rulemaking, Project No. R411008 To the Commissioners, I praise your efforts to stop the unsolicited bulk email problem. However, I am concerned about the proposed requirement for merchants to maintain suppression lists. This idea has a lot of problems associated with it. The damage done to legitimate business and consumers from this requirement may be insurmountable. Consumers that desire rightful contact and information may end up not receiving the information they desire. Requirement of the use of suppression lists will seriously damage many of the legitimate publications available on the net. My specific concern is for harm to publishers who require permission from the consumer prior to adding them to any list. They're not who CAN-SPAM was designed to put out of business, but this requirement will very likely have that effect. There's also the potential for significant harm to consumers, because of the problem of properly knowing their intent when they unsubscribe from a list. I was quite surprised at the potential problems this ruling could create, and urge you in the strongest possible terms to reconsider its implementation in light of these problems. The requirements have the possibility of ruining the great potential that e-mail has to offer. I agree that spam should be stopped, however there are better ways to accomplish this. Respectfully, Kevin Augarten California, United States of America