| Comment Number: | OL-104415 |
| Received: | 4/16/2004 7:48:21 PM |
| Organization: | |
| Commenter: | Elizabeth Miller |
| State: | CA |
| Agency: | Federal Trade Commission |
| Rule: | CAN-SPAM ANPR |
| Docket ID: | [3084-AA96] |
| No Attachments |
Comments:
Question A1-3, my definition of commercial email: If the email content is ONLY an ad with nothing else. It doesn't matter if the email is coming from a business name or the name of an individual. If an email is 100% advertising is the only criteria. If you simply require that advertising messages have the name and address OR phone of the sender, then abuses can be tracked and that is enough to stop the abusers. Leave everyone else alone to do business and read or delete mails as they like. Laws on this will harm more than help anyone. This law makes it increasingly difficult for any small business person to do business. The cost of doing business by email will be prohibitive if they are limited to just a few big email sending services. Give somebody up to a month to delete the name from their mailing list. A small business has to work hard to keep up and a large business has too many names to be fast. I am against the implementation of any national email registry. This is just an all-around bad law that never should have happened. I do understand complaints about masses of unsolicited advertisements by email, just as people don't like bulk email by post. However, I am against the proposed requirement for merchants to maintain suppression lists and am basically against any kind of suppression of this type of marketing. Please review this policy with the remembrance of a businesses need to advertise and the consumers need for new awareness. It is easy enough to delete unwanted emails and there are too many problems and costs associated with this idea as proposed. As a consumer, I am quite open to receiving one-time invitations from a business and believe that regulations should only target those who abuse their right to occasionally invite a potential customer. One invitation email should be allowed each month from anyone. Opt-in should be enough for more than once a month emails. Double opt-in should be more than sufficient to give permission to receive all the emails someone sends out. I subscribe to many email lists and do not want the government nor any internet service provider to interfere with my receiving these emails. Also I do not mind receiving invitations from legitimate businesses to view their sites or products. I would rather delete the ones I don't want than have any kept away from me. This law is not necessary. I would request that the entire law be rescinded or at least re-written. Sincerely, Elizabeth Miller Los Angeles, CA