|Received:||4/16/2004 5:13:54 PM|
|Organization:||CAPullen & Co|
|Agency:||Federal Trade Commission|
This proposal appears to be an unreasonable burden to small companies like my own who depend on advertising to sell informational products. The requirements would not make sense to me for any companies advertising on radio, periodicals or TV. Would you expect that if someone dislked the Ford Motor Co that all advertising reaching this person would have to have any reference to the Ford Motor Company deleted. This seems extremely unrealistic to me. Some readers of a magazine might be anti automobiles Would this require that any advertising in that magazine filter out all references to automobiles?...and that Ford would have to clear all ads with all the other auto companies? Respectfully, I see that this needs a lot more thought.