Comments:

Re: CAN-SPAM Act Rulemaking, Project No. R411008 Specifically: Suppression Lists I work as a marketing manager at a small US manufacturer. I use email carefully and discreetly, and in a very limited scope. I think you really ought to let the market sort out the junk email problem itself. I use a great program called Spamnet that automatically dumps most of the spam into a junk bin. But I realize that CAN-SPAM is here, and I’m doing what I must to comply. However, I am concerned about the proposed requirement for merchants to maintain suppression lists. The problem is that the way the rules are written, there are too many contradictions regarding permissions, senders, originators, and the various entities that purvey and send email. It doesn’t match up with practical use of email marketing. It makes legitimate marketers criminals—or creates so many hurdles and hoops that legitimate use of email lists, newsletters, information streams that are valued by subscribers, and other communications will be irreparably curtailed or eliminated. Respectfully, Andy Andrews