Comments:

Re: CAN-SPAM Act Rulemaking, Project No. R411008 To the Commissioners, Spam is rude and unnecessary. However, I am concerned about the proposed requirement for merchants to maintain suppression lists. Legitimate marketers abhor spam and will not do it. Requiring suppression lists will result in reduced value to consumers and to those legitimate businesses that use e-mail for communication. I must urge you to consider this matter most carefully. Requirement of the use of suppression lists will seriously damage many of the legitimate publications available on the net. My specific concern is for harm to publishers who require permission from the consumer prior to adding them to any list. They're not who CAN-SPAM was designed to put out of business, but this requirement will very likely have that effect. There's also the potential for significant harm to consumers, because of the problem of properly knowing their intent when they unsubscribe from a list. On top of that, these suppression lists could easily fall into the hands of spammers, leading to more spam instead of less. I was quite surprised at the potential problems this ruling could involve, and urge you in the strongest possible terms to reconsider its implementation in light of these problems, Respectfully, Mr. Rutzebeck CA, USA