Comments:

Re: CAN-SPAM Act Rulemaking, Project No. R411008 To the Commissioners, I applaud your efforts to curb the problem of unsolicited bulk email. However, I am concerned about the proposed requirement for merchants to maintain suppression lists. There are so many problems and costs associated with this idea, and so much damage done to consumers and businesses alike, that I feel I must urge you to consider this matter most carefully. Requirement of the use of suppression lists will seriously damage many of the legitimate publications available on the net. My specific concern is for harm to publishers who require permission from the consumer prior to adding them to any list - specifically under this regulation would a request to confirm be considered SPAM or a commerical email. We currently utilize a double opt-in system to comply with current regulations. If someone doesn't confirm they are simply not place on our email list but they have received a commerical email from our email program. This is a catch-22 situation. I belong to multiple affiliate programs and have multiple websites that ask for subscribers to my business & not for profit organizations I support...I not sure that I can create & maintain an adequate suppression list for all of these to be in compliance with the proposed regulation. The double opt-in lists I have complied have never generated a SPAM compliant and I offer an easy opt-out feature on every email except my personal messages. Under the proposed regulation I wouldn't be able to correspond with many of my friends & associates with any signature line that refers to any of my sites. I'd lose valuable name recognition as well as potential consumers. I can don't believe that CAN-SPAM was designed to put me out of business, but this requirement will very likely have that effect. There's also the potential for significant harm to consumers, because of the problem of properly knowing their intent when they unsubscribe from a list. On top of that, these suppression lists could easily fall into the hands of spammers, leading to more spam instead of less. I am surprised at the potential problems this ruling could involve from both a business and a personal standpoint, and urge you in the strongest possible terms to reconsider its implementation in light of these problems. Respectfully, Debbie Landes *REDACTED PERSONAL INFORMATION* Sun Valley, NV 89433 http://www.ld-enterprises.net http://www.twisted-metal-offroad.org