Comments:

Re: CAN-SPAM Act Rulemaking, Project No. R41008 Please see the attachment. Also: Primary Purpose Point 2. This identity alone is not sufficient to determine if an email message is commercial. I am subscribed to lists where the primary purpose of many emails from the sender is to provide valuable and useful information at no charge. This then is the primary purpose of the email and it is incidental that there may be a URL leading to the chance to purchase a product or service. The free information is often immensely valuable if practices and advice that are provided for free were to be implemented. I am able to unsubscribe at any time by choice via genuine unsubscribe links. Therefore the identity of the sender alone is not sufficient to determine whether or not the primary intent of the email is commercial. E.2.1. Many Content Management Systems (CMS) have an inbuilt capability to forward a message to a friend. Many CMS sites are not commercial and for those that are there are often useful and valuable "posts" that do not have a primary commercial intent. These should not be considered commercial simply because they take advantage of the available technology to forward the post to a colleague / friend even if there are other incidental links to a commercial product or service.