|Received:||4/15/2004 12:08:46 AM|
|Organization:||Success & Dreams|
|Agency:||Federal Trade Commission|
CAN-SPAM needs to deal with unsolicited emails. Where it causes major problems and could put honest marketers out of business is dealing with emails where another companys products are being advertised or endorsed. There are many, many marketers who have opt-in lists that they provide valuable information to there subscribers and recommend others products which would benefit them. This legitimate and honest practice is being threatened by CAN-SPAM. I as a consume DO NOT want people I request information from to be limited in what they advise me of - products or information. If I opt-out of one company it may be because of some dealing I had with the company but if some I requested information and emails from provides me information on that company or their products I still want to be able to receive their thoughts and opinons. As a beginning marketer I want people that request information from me to have the same options they get my information because it comes from me regardless of what it is. If they don't want my information then they opt-out from my list. Some people, myself included will opt-out of lists simply because we determine we are getting too many emails covering similiar material and we decide on our best sources. To have a suppresion list that a valid marketer has to check before they provide information on a product or company in a newsletter, ezine, or other emailing to their opt-in subscribers will severely cause damage to their ability to do business. CAN-SPAM should not restrict the ability of businesses and/or individuals to sent ANY information to their opt-in lists. CAN-SPAM should restrict itself to the unsolicited emails, to those who harvest emails without getting permission to send emails. Let the honest people earn a living and provide a service. Deal with people who hide behind false email addresses, generate massive lists sending to those who have not requested contact from them. My biggest suggestion is to contact some of the big legitimate marketers for their expert input. People such as Marlon Sanders, Frank Garon, Corey Rudl, Ted Ciuba, Armand Morin among others could provide you with invaluable information as to how best regulate this problem. Thank you for listening - I hope your further actions will benefit both honest marketers and innocent people from those who simply clutter our email servers with unwanted and unrequested emails.