Comment Number: OL-102803
Received: 4/14/2004 11:59:55 AM
Organization: Paradox Productions, Inc.
Commenter: Judith Camp
State: MO
Agency: Federal Trade Commission
Rule: CAN-SPAM ANPR
Docket ID: [3084-AA96]
No Attachments

Comments:

Re: CAN-SPAM Act Rulemaking, Project No. R411008 To the Commissioners, I want to see spammers go out of business as much as anyone. I spend nearly an hour every day wading through spam in various email addresses before I can read the handfull of genuine email I receive. But please don't go so far with the new suppression list legislation as to put the honest small businessperson out of business. I have two email newsletters, and read many enewsletters too. We editors often rely on advertising to be able to send the newsletters for free. I hope you don't interpret the new law in such sweeping generality as to tell us we should somehow know if our newsletter respondent has told the advertiser he or she doesn't want to hear about the product anymore. There is no way for us to know that. In addition, I, and many others I know, belong or run affiliate programs, where we promote each others products. We try very hard to play by the rules, often sharing what we have learned about the current laws to help each other stay completely legal. Our subscribers know they will receive advertising. Just like the printed magazines I subscribe to, I know there will be cigarette ads or others I find offensive, but I would not hold the magazine responsible if I am offended! When people on our list have agreed to receive email from us, please don't interpret the law so that we cannot run ads for various products. It's done in every other form of media, including radio, television, newspapers, magazines, etc. The internet should not have a separate law. I am very careful not to send emails to anyone who doesn't request them, and I provide an easy opportunity to opt out in every email. I'm sure that is what the law is genuinely designed to do. Please don't interpret it with further sweeping generalities that will put a lot of honest Americans out of business, especially during an environment where very few jobs are available. Sincerely, Judith A. Camp St. Louis, Missouri, USA