Comments:

Re: CAN-SPAM Act Rulemaking, Project No. R411008 To the Commissioners, I realize the problem of unsolicited bulk email on the Internet, but I am very concerned about the proposed requirement for merchants to maintain suppression lists. I am a small business merchant trying to get established on the Internet because I lost my 25 year business in manufacturing to Mexico due to politics. Everyday I meet someone like me who lost their job to a foreign country. So, why am I whining? Cause now I'm afraid my business is headed down the same road. I am very concerned about the costs and potential problems associated with this proposal. Here's how I see it - ANYONE mailing about my product MUST check against a list of people who don't want my mail and ensure that they are not sending to that person. Maintaining a suppression list to assure that third party mailings about my brand use that list is not the answer. Legitimate publications available on the net are at jeopardy with the use of suppression lists. I have great concern for publishers who require permission from consumers prior to adding them to any list. They're not who CAN-SPAM was designed to put out of business, but this requirement will very likely have that effect as well as the consumer! How will I ever know why a consumer unsubscribed from a list...(third party mistakes? Not interested in that particular product?) What does that do to my potential relation (other products) with that customer? Again, why did that consumer unsubscribe??? And what about Spammers? These suppression lists could easily fall into the hands of spammers, leading to more spam instead of less. I was very concerned about the potential problems this ruling could involve, and urge you in the strongest possible terms to reconsider its implementation in light of these problems, Sincerely, Richard Gary Tennessee USA