Comments:

Re: CAN-SPAM Act Rulemaking, Project No. R411008 To the Commissioners, I applaud your efforts to curb the problem of unsolicited bulk email. However, I am concerned about the proposed requirement for merchants to maintain suppression lists. There will be so many cost and questions concerning the use of suppression list by businesses that it will be unenforceable by any agency or company. Requirement of the use of suppression lists will seriously damage many of the legitimate newsletters and businesses on the net. My specific concern is for harm to publishers who require permission from the consumer prior to adding them to any list. Who will decide if Mrs., Mr., or little sister used your home address to sign up for X,Y, or Z ? They're not who CAN-SPAM was designed to put out of business, but this requirement will very likely have that effect and the death of advertising period. There's also the potential for significant harm to consumers, because of the problem of properly knowing their intent (or whom) when they unsubscribe from a list. On top of that, these suppression lists could easily fall into the hands of spammers, leading to more of a greater threat instead of less to business and users. I was quite surprised at the potential problems this ruling could involve, and urge you in the strongest possible terms to reconsider its implementation in light of these problems and ones not thought of yet! Respectfully, Jim Kelley Florida, USA