Comment Number: OL-102625
Received: 4/14/2004 7:58:09 AM
Organization: CherryKay Internet Marketing Services
Commenter: Christopher Kearton
State: Not in the US
Agency: Federal Trade Commission
Rule: CAN-SPAM ANPR
Docket ID: [3084-AA96]
No Attachments

Comments:

Re: CAN-SPAM Act Rulemaking, Project No. R411008 To the Commissioners, I applaud your efforts to curb the problem of unsolicited bulk email. However, I am concerned about the proposed requirement for merchants to maintain suppression lists. There are so many problems and costs associated with this idea, and so much damage done to consumers and businesses alike, that I feel I must urge you to consider this matter most carefully. I run an internet business which includes the promoting and marketing products produced by others as a member of their affiliate programmes. I am based to the United Kingdom, but frequently do business with customers in the USA. I don't understand how I can be informed of the details of people who have asked not to receive information about a particlur product, if the person they have told is another affiliate, unknown to me. In my view, the proposed requirement of the use of suppression lists will seriously damage many of the legitimate publications available on the net. My specific concern is for harm to publishers who require permission from the consumer prior to adding them to any list for new product, although they have already specifically asked for information on a related product.. They're not who CAN-SPAM was designed to put out of business, but this requirement will very likely have that effect. There's also the potential for significant harm to consumers, because of the problem of properly knowing their intent when they unsubscribe from a list. On top of that, these suppression lists could easily fall into the hands of spammers, leading to more spam instead of less. I was quite surprised at the potential problems this ruling could involve, and urge you in the strongest possible terms to reconsider its implementation in light of these problems, Respectfully, Chris Kearton, Torfaen, United Kingdom