|Received:||3/31/2004 6:41:28 PM|
|Agency:||Federal Trade Commission|
A "do not email" list will negatively affect. 1. product and service choice for consumers 2. innovation 3. the businesses of legitimate publishers and marketers (online and offline) 4. the employees of publishers and marketers (online and offline) 5. businesses in general that use email as a communication tool A "do not email" registry would cause administrative and marketing costs to skyrocket to levels that would hobble most small and medium-sized businesses that use this tremendous communication medium. These costs would also deter new competitors from entering different marketplaces and therefore stifle choice for consumers. A "do not email" registry will not end spam. Spamming is an illegal activity that is performed by a relatively small number of individuals that will not adhere to a "do not email" list in the first place. A "do not email" registry will only choke legitimate businesses and communication through increased costs which will ultimately translate into less choice and innovation for consumers.