|Received:||3/31/2004 4:26:15 PM|
|Organization:||Newsletter Holdings, LLC|
|Agency:||Federal Trade Commission|
1. list rental removal requests should go back to the original owner not the renter. Otherwise a person could be perpetually opting out of receiving emails from speicific companies all the while the email keeps getting rented out. In essence, we must prevent this "everyone gets one shot" scenario, it is ludicrous when the current volume is considered. 2. List owners should be required to provide SPECIFIC and DETAILED information of how & when the email name was acquired. This should be achieved via a link at the bottom of the email or a short statement of facts on the message. If the so-called owner cannot explain or prove how the email was acquired, this should be considered a violation of the law. 3. The whole point here is that we must reduce the volume of unrequested email, otherwise the signal will never rise above the noise and spam will never cease to be an annoyance. Catch-all simplistic solutions such as adding ADV at the end of an email simply ensure that law-abiders will get promptly thrown in the trash via automated rules by the ever increasing, and justifiedly so, cynical email reader. 4. List rental for adult-related material should be prohibited, only direct opt-ins and space-ads should be allowed on this type of list as there is no other reliable way of knowing who receives an email. 5. There should be a national registry of valid senders, sort of a BBB of email marketers and their sel, in the form of an encrypted key should be carried on each email (similar to the click to verify for SSL pages). This will ensure people that the vendor is a registered merchant and there are true legal recourses in case things go awry. Additionally, this registry system could be a registry of mail servers allowing programs to validate that an email came from a registered source.