Comments:

Primary Purpose of Advertisement - should be identified by 1) specific keyword at begining of subject line and 2) specific keyword in "Name" of from ID If advertisement is sent not meeting this requirement then the penality would apply. Subscriptions should be exempt from this requirement. E-mails sent to "friends" of subscribers by the supplier where the supplier has solicited a list from a subscriber should be included. transactional or relationship message - I've received continued e-mails from a loan company which kept changing my status from "loan paid", to "inactive", to "archived", etc, so the wording should indicate only active or just paid off loans. I'd prefer that transactional messages be required to include only the transaction information and be required to avoid ads. Timelimit should be 24 hours. Automation allows for immediate processing. aggravated violations should include multiple e-mail addresses created via any method, manual or automated. Also use of multiple domain names with the same or different e-mail, and use of bogus or invalid reply names. IE. sender must be identified and reply to must be valid for non-subscriptions. Sender - both yes answers combined E.2.3 - only the original message from the campaigner should be considered, all the forwarded e-mail should be exempt, unless it comes from another marketer who will receive some sort of payment for their effort. If the person sent to is known to the forwarder (a friend, aquaintence, work associate, etc) then they should be exempt. E.2.7 don't know, but it should