Comments:

A. "Primary purpose" to me means the intent of the message is to solicit business either in the e-mail itself, or if the message directs you in some fashion to a site that is intended to promote and/or distribute product(s) or services(s). B. In any event, the consumer should have the undeniable option to start or end transactional messages at any time for personal, private, security, or any other reason. In addition, a transaction related message should not provide an open door to solicit additional transactions. Still getting SPAMmed since the Act took effect, more by drug solicitations than porn. C. The opt-out should not take more than a couple of hours since this is or should be an automated system. Frankly, I'd prefer an opt-in alternative as no action on the part of the consumer would be neceassary to keep the garbage out. D. Needs additional statement that captures future technology with essentially the same intent. E. If you give these guys a whole, they'll drive a truck through it. I think both the originator and those who's business it is to "forward" or send to a "friend" should be held accountable. It should specify who maintains the master list of contacts as well to insure names are removed from all potential sources (prevent list flips). Basically, if I go to a company's site, on my own and by my choosing, and wish to establish an ongoing relationship with the company, the site should provide such an option. However, my visit should not obligate me to receive ongoing solicitations. And if I do elect to create a relationship, it is not intended to give other affiliated or unaffiliated companies access to my address for any purpose. However, if I, as an individual with no past present or future benefit, believe forwarding something I believe would be of interest to a bonafide friend (to which I have a personal and direct relationship with) then I should not necessarily be subject to the rules.