|Received:||3/21/2004 12:30:04 PM|
|Agency:||Federal Trade Commission|
3. Should these marketing campaigns have to comply with the Act, and if so, who should be considered a person who "initiates" the message when one person forwards the message to another person? Yes, these types of marketing campaigns should have to comply with the Act, and each person who forwards the message to another person should be considered as having initiated such a message. As long as the Fwd: person does it on a regular bases and or does it to more than 50 people. ---------- 4. Who should be required to provide an "opt-out" mechanism for such a message? Each person who forwards the message to another person and the sender ----------------- Section 5(a)(5)(A)(iii) requires the disclosure of "a valid physical postal address of the sender" in each commercial electronic mail message. They should have to get a Spam license with a photo ID and address of the building were they live and finger prints. The license number and a certificate inter net number should be on all emil and email sent from tier web site. I do believe Yahoo has started the idea in motion to screen out all anonymous email. ---------------- Subject lines must have clear wording that lets you know what they are selling and a license number to ID them. The ID should be usable in a national report them web page. To either do a complaint or to praise them.