|Received:||3/21/2004 9:42:12 AM|
|Agency:||Federal Trade Commission|
Comments: 1) Forward to a friend emails, if they are included in the regulations, should allow for the well-intentioned, natural use of these functions by individuals simply sharing the information with fiends or colleagues. Thoughn there may be abuse at a tefchnical level in some cases, it shouldn't be ruined for peopl properly using the idea as originally intended - for people simply wanting to easily pass on information. 2) Do not email registry -- it is very important to implementthese regulations suvch that they target the large scale, egregious spammers yet allow for legitimate, ethical email marketers to continue to operate-- a Do not Email registry could prevent this from happening. Many consumers look forward to receiving commercial email they have willingly "opted in" to receive, such as travel specials. PLease consider any DNEM list prgrams in this light. 3) Effectiveness and enforcement -- there seems to be a strong effort with this regulation to make sure that consumers have a means to "opt'out" or unsubscribe from email they have already received. A push to make it a law to require "opt-in", particularly a double opt-in or confirmed opt-in method for emailers will truly help separate ethical email marketing campaigns from those more insidious. If there is room within these refgulations to incorporate this in future recommendations, I think it should be included.