|Received:||3/20/2004 4:06:18 PM|
|Agency:||Federal Trade Commission|
Merely because someone is selling something doesn't justify dumping an email into everybody's mailbox. Not all products that people want to sell are "legitimate" in the sense of the general public, nor does the public necessarily want to hear about certain things for sale simply because they are for sale. As far as indentifying legitimate email, that can be done either by requiring a certain designator on the end of the web address ( as in www.sexualcontent.com.xxx) or by requiring some sort of "opt in" format before they can send an email to somebody. I would also require that ANY unsolicited commercial email be forced to verify a desire to receive said email before being able to deliver it. Regarding #B above: Item 2, 5, and 7 should be an "opt in" format only. The other items clearly are necessary information, while 2, 5, and 7 can be viewed as needed by the individual subscriber/user. In B2: If anything, Spam has gotten worse since Jan 1, 2004 In #C, the time limit should be 24 hours or less. In 10 days an unscrupulous vendor can sell a mailing a thousand times and effectively negate any attempt to remove one's name from said list. D1: The sale of mailing list should be outlawed with respect to email, period. D2: The companies participating in the ads should provide a list of all those who have opted out to whoever is acting as the source of the ad. If you have opted out of Company A, then any ad from Company B, Company C, and Company D must also respect that opt out if the ad also contains an ad for Company A. E: The sender's address must be clearly and unequivocally stated, in addition to its valid email address. There must be no doubt of any kind as to who to contact to remove one's name from any email list.