|Received:||3/20/2004 3:59:36 PM|
|Agency:||Federal Trade Commission|
Regarding the National Do Not Email Registry: This sounds like a good idea; however, unless the policy is strictly enforced, innocent persons are just offering their otherwise private addresses to the "hungry mob" of cyber-sales groups. With regard to the Subject Line Labeling, I believe that every e-mail sent for commercial purpose, as defined in the CAN-SPAM Act, should have a Subject line label that explicates the purpose of the e-mail. That is, the word "the" or "buy" would not suffice for this, but rather a better description, such as "Nike tennis shoe sale" or "The Best Ab-Exerciser on the market," etc. If these e-mail policies can be effectively implemented, I say kudos to you. Otherwise, we are all wasting our time.