|Received:||3/12/2004 10:38:24 AM|
|Organization:||CookieCutterGirl.com & VelvetChokers.com|
|Agency:||Federal Trade Commission|
This excerpt from a recent article on the web points to one of the main problems of the CAN-SPAM Act: The problem is it's not about opting out of a list as most permission mailers understand it. It's about opting out of a brand name. The email recipient is saying, "I don't want to ever get another promotional message via email about this brand name again, no matter what list my name is on." So, you not only have to take that name off of the list they reacted to, you also have to suppress (stop) the name from ever getting commercial emails about you from other mailers as well. Other mailers might be: - affiliates - rented lists or CPA email campaigns - outside sales reps - internal sales reps - franchise owners, divisions, and/or branch offices - you name it.