| Comment Number: | EREG-730 Docket:04-06268 |
| Received: | 4/26/2004 3:44:12 PM |
| Organization: | Home Brew Supply, LLC |
| Commenter: | Christopher Miller |
| State: | MO |
| Agency: | Federal Trade Commission |
| Rule: | CAN-SPAM ANPR |
| Docket ID: | [3084-AA96] |
| No Attachments |
Comments:
Re: CAN-SPAM Act Rulemaking, Project No. R411008To the Commissioners,While I hate spam email as much as the next guy, I'm quite upset at the proposal you are considering regarding the requirement to maintainsuppression lists. As a long-time government employee (22 years now), I know that the typical reaction of a government agency to a problem is to attack the most visible symptoms. While this may work in some cases, in many more, it causes more problems than it solves... and frequently does nothing to address the root problem.As a legitimate business owner who uses 100% opt-in email, affiliate programs, and websites to advertise my product, I can tell you that the requirement to use suppression lists has the potential to screw up what are not only legitimate web-based publication programs, but screw up my desire to RECEIVE SUCH PUBLICATIONS as a CONSUMER.As a web publisher, I require any recipient of my email advertising to opt-in. I do not purchase email lists, I do not mine the internet, I do not capture emails from web surfers through the use of cookies. A consumer must fill in a form and check a box allowing me to send them email. I believe in full disclosure, and I am an anti-spam merchant. The potential for harm to publishers such as myself is out of line.CAN-SPAM was designed to address people who send unsolicited emails and who use deceptive practices to bypass protections from those ads. It was NOT intended to put out of business those legitimate marketers such as myself who respect our consumers' wishes with regards to their email privacy.Think of the hassle for the consumers. Your proposal would require advertisers to know the intellectual intent of a customer at the time they unsubscribe. On top of that, these suppression lists could easily fall into the hands of spammers, leading to more spam instead of less.I urge you in the strongest possible terms to reconsider. Move forward to enforce the laws as currently written, and do not fall into the trap of killing the lawn (legitimate advertisers) to get to the weeds (spammers.)Respectfully,Chris MillerSt. Joseph, MO