Comment Number: EREG-19 Docket:04-07537
Received: 4/26/2004 3:44:12 PM
Organization: UHG LLC
Commenter: Matthew Trachtenberg
State: TX
Agency: Federal Trade Commission
Rule: CAN-SPAM ANPR
Docket ID: [3084-AA96]
No Attachments

Comments:

Re: CAN-SPAM Act Rulemaking, Project No. R411008To the Commissioners,I applaud your efforts to curb the problem ofunsolicited bulk email I dislike the dozens of virus's and scam email's i get daily as much as the next person, and i do think something needs to be done to control the flood. However, I am concerned about the proposed requirement for merchants to maintain suppression lists.There are so many problems and costs associated with this idea, and so much damage done to consumers and businesses alike, that I feel I must urge you to consider this matter most carefully.Requirement of the use of suppression lists willseriously damage many of the legitimate publications available on the net. My specific concern is for harm to publishers who require permission from the consumerprior to adding them to any list.My own business could be harmed, as participate in marketing other companies product through affiliate programs, I do not use email, i purchase ads on google and other search engines, I earn a commision when a consumer clicks on my ad and purchases a product from a vendor i represent. Many of my vendors are small companies, requiring those small business's to maintain lists and then distribute and update those lists with hundreds of affiliates like myself, and in turn requireing me to maintain said lists would likely create such an administrative burden that many companies including my own would be forced out of business.They're not who CAN-SPAM was designed to put out of business, but this requirement will very likely have that effect.There's also the potential for significant harm toconsumers, because of the problem of properly knowing their intent when they unsubscribe from a list. On top of that, these suppression lists could easily fall into the hands of spammers, leading to more spam instead of less.I was quite surprised at the potential problems thisruling could involve, and urge you in the strongestpossible terms to reconsider its implementation in light of these problems,Respectfully,Matthew TrachtenbergAustin, TX, 78704