| Comment Number: | EREG-19 Docket:04-03978 |
| Received: | 4/23/2004 1:41:49 PM |
| Organization: | WalkerLandGroup |
| Commenter: | Steve Walker |
| State: | ID |
| Agency: | Federal Trade Commission |
| Rule: | CAN-SPAM ANPR |
| Docket ID: | [3084-AA96] |
| No Attachments |
Comments:
Re: CAN-SPAM Act Rulemaking, Project No. R411008To the Commissioners,Your intentions regarding bulk mail are well intentioned, however, I am concerned about the proposed requirement for merchants to maintain suppression lists. Please let private enterprise solve its own problem-there is probably one or two pieces of software being developed as we speak.There are so many problems and costs associated withthis idea, and so much damage done to consumers andbusinesses alike, that I feel I must urge you toconsider this matter most carefully.Requirement of the use of suppression lists willseriously damage many of the legitimate publicationsavailable on the net. My specific concern is for harm topublishers who require permission from the consumerprior to adding them to any list.They're not who CAN-SPAM was designed to put out ofbusiness, but this requirement will very likely havethat effect.There's also the potential for significant harm toconsumers, because of the problem of properly knowingtheir intent when they unsubscribe from a list. On topof that, these suppression lists could easily fall intothe hands of spammers, leading to more spam instead ofless.I was quite surprised at the potential problems thisruling could involve, and urge you in the strongestpossible terms to reconsider its implementation in lightof these problems,Sincerely,Steve Walker Idaho, USA