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Re: CAN-SPAM Act Rulemaking, Project No. R411008

To the Commissioners,

Thank you for your efforts to curb the problem of unsolicited bulk email. As an Internet business person, I own 2 business web sites. As such, I am concerned about the proposed requirement for merchants to maintain suppression lists.

My businesses are very small and I run them with honesty and integrity. Consequently, I am concerned about the problems and costs associated with this idea. Not only would it damage my business but also consumers. Therefore I urge you to consider this matter most carefully.

For example: For the past 5 years, I have maintained a free opt-in newsletter about color. It is also posted on my free educational web site about color _ Color Matters at http://www.colormatters.com/. Requirement of the use of suppression lists will seriously damage my legitimate publications as well as many of the legitimate publications available on the net. My specific concern is for harm to publishers who require permission from the consumer prior to adding them to any list.

There's the potential for significant harm to consumers, because of the problem of properly knowing their intent when they unsubscribe from a list. On top of that, these suppression lists could easily fall into the hands of spammers, leading to more spam instead ofless.

I urge you in the strongest possible terms to reconsider its implementation in light of these problems,

Respectfully,

Jill Morton

Honolulu, Hawaii

USA