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<tr><td><b>Comment Number: </b></td><td>535221-00104</td></tr>

<tr><td><b>Received: </b></td><td>6/30/2008 9:41:57 PM</td></tr>

<tr><td><b>Organization: </b></td><td>CONSUMER AWARENESS INSTITUTE - and JON TAYLOR &amp; CO. - and advisor, Pyramid Scheme Alert</td></tr>

<tr><td><b>Commenter: </b></td><td>Jon Taylor</td></tr>

<tr><td><b>State: </b></td><td>UT</td></tr>

<tr><td><b>Agency: </b></td><td>Federal Trade Commission</td></tr>

<tr><td><b>Rule: </b></td><td>Business Opportunity Rule</td></tr>

<tr><td><b>Attachments:</b></td><td><a href='535221-00104.pdf'>535221-00104.pdf</a>&nbsp<a href='http://www.adobe.com/products/acrobat/readstep2.html' target = _blank >Download Adobe Reader</a><br></td></tr></Table>

<hr><P><b>Comments:</b></p>R A Payne of Market America, Inc. (comment #535221-00018, dated 5/27/2008) is merely parroting the DSA in its comments applauding the exemption of MLM (which they call “direct selling”) from RPBOR. For the facts and a correct and consumer-oriented rebuttal of the points they make, see attached rebuttal of DSA comments by Consumer Awareness Institute – Comment #535221-00091.  Respectfully submitted, Jon M. Taylor, MBA, Ph.D., Pres. CONSUMER AWARENESS INSTITUTE, and Pres., Jon Taylor &amp; Co., 291 E. 1850 South, Bountiful, UT 84010.   Email:  jonmtaylor@juno.com</body></html>