|Received:||11/19/2006 6:41:38 PM|
|Organization:||Woman's Christian Temperance Union|
|Agency:||Federal Trade Commission|
Comments:Underage drinking presents an enormous public health issue. Alcohol is the drug of choice of adolescents. About 5000 youth under age 21 die annually from all types of injuries and suicides that are alcohol related. Advertising of alcoholic products on sports programs and particularly college games (NCAA) should be eliminated. An underage audience is susceptible to this area of advertising because of the popularity of sports programs. Some places have been allowed to classify "alcopops" as beer and therefore avoid the higher tax that other liquor carries. Because of the alcohol content and the appeal to underage drinkers, the tax on alcopops needs to be at the higher level to disuade these younger drinkers. My appreciation for anything that can be done to curtail underage drinking. Harder to regulate is the accessability of alcoholic beverages to the adult population. However, a product that kills between 12,000 - 16,000 annually in highway traffic accidents, needs to be brought under control. Any efforts will be received with thankfulness.