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<tr><td><b>Comment Number: </b></td><td>526363-00048</td></tr>

<tr><td><b>Received: </b></td><td>11/17/2006 10:13:30 AM</td></tr>

<tr><td><b>Organization: </b></td><td></td></tr>

<tr><td><b>Commenter: </b></td><td>Gloria Picchetti</td></tr>

<tr><td><b>State: </b></td><td>IL</td></tr>

<tr><td><b>Agency: </b></td><td>Federal Trade Commission</td></tr>

<tr><td><b>Rule: </b></td><td>Alcohol Reports</td></tr>

<tr><td>No Attachments</td></tr></Table>

<hr><P><b>Comments:</b></p>In terms of alcohol ads one can say there are first amendment rights and also one can say there has to be truth in advertising. The ads showing young, beautiful people having a good time are fun to watch &amp; sales are great. However if the ads showed the truth the ads should show the DUI arrests, the ladies at the doctors waiting for a pregnancy exam, and the gang at the VD clinic waiting for their HIV tests. 

In conclusion let us be honest. Liquor sells itself and really needs no ads except to promote brand identity. 

Thank you

Gloria Picchetti

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